Tag Archives: Clients

Give me all your data


Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and come to the conclusion that it’s “not enough.” For B2B marketers in particular, it’s in the details. Personal details about customers are crucial for marketing […]

Live Up to Your Promises

Think of your professional engagements – especially lead nurturing – like you would a personal relationship. No amount of promotional emails or attempts to engage your prospects or customers work, if the other party simply isn’t interested. Nobody wants to offer the ring, unless you’re sure the recipient will say yes. So, it would seem […]

Email Content Relevancy: Why Triggered Content is More Effective

Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the number of promotional email campaigns sent out by retailers increases, the need for specific, relevant, and triggered content will only increase. “Retailers sent each of their subscribers 177 promotional email campaigns on average last year, up 16 percent from 2010,” […]