Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your customers and prospects behaving similarly to the excited Bilbo Baggins as he runs out of his home shouting, “I’m going on an adventure!” As modern […]
Tag Archives: Triggered messages
Batch and blast is dying. Many companies, unfortunately, haven’t realized this yet. But as the number of promotional email campaigns sent out by retailers increases, the need for specific, relevant, and triggered content will only increase. “Retailers sent each of their subscribers 177 promotional email campaigns on average last year, up 16 percent from 2010,” […]