Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle marketing. Two years later and I’m still singing the same song — not because it’s…
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lifecycle strategy Archives | Right On Interactive
Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your…
Identifying the customer lifecycle is growing more and more important by the day for modern marketers. Most marketing and sales professionals can probably identify a basic brand journey for all…
