
I was recently introduced to an agency that puts more focus on client relationships than developing new business. While they do take on new clients from time to time, the…
I was recently introduced to an agency that puts more focus on client relationships than developing new business. While they do take on new clients from time to time, the…
The concept of Hoosier Hospitality really took hold when the 2012 Super Bowl was held in Indianapolis. In fact, the people in Indy were so nice that a host from…
Source: wikipedia.org/wiki/Bad_Blood_(Taylor_Swift_song) In case you live under a rock, Taylor Swift has been on a bit of a roll recently. “Bad Blood” won a VMA award for music video of the…
“Customer-centric” is a value that gets tossed around a lot, but have you ever thought about how to actually structure your company around the needs of your customers? Steve Jobs…
Yesterday I had a conversation with Right On Interactive’s CEO, Troy Burk, that many would consider a bit bizarre. We are currently in the process of planning a full day…
How many times have you written a review on Yelp, G2 Crowd, Amazon.com or Facebook? Customer feedback is an important method to measuring customer satisfaction. Many businesses gauge client success…
Your clients are like big, tasty burritos. No, it’s not because they are wrapped in foil and served with chips and salsa. It is because each of your clients is…
When we think about the duties of the client success team, three main responsibilities come to mind: customer training, support, and retention. So how does the implementation of a marketing…
Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and…
When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face meetings. That’s how they preferred to communicate with us, so that’s how we made ourselves…