Tag Archives: client success and marketing alignment

Bad Blood between Sales and CS? Shake it Off!

Bad Blood between sales and CS? Shake it Off!

Source: wikipedia.org/wiki/Bad_Blood_(Taylor_Swift_song) In case you live under a rock, Taylor Swift has been on a bit of a roll recently. “Bad Blood” won a VMA award for music video of the year. Her album, 1989, just won a Grammy for album of the year. So in the spirit of two of my favorite songs on 1989, […]

The Value of Marketing and Client Success Alignment

Marketing and Client Success Alignment

“Customer-centric” is a value that gets tossed around a lot, but have you ever thought about how to actually structure your company around the needs of your customers? Steve Jobs is someone who knows a thing or two about growing a successful business, and he does a great job summarizing his approach to being customer-centric. […]