“Customer-centric” is a value that gets tossed around a lot, but have you ever thought about how to actually structure your company around the needs of your customers? Steve Jobs is someone who knows a thing or two about growing a successful business, and he does a great job summarizing his approach to being customer-centric. […]
Tag Archives: creating lifelong customers
Do you care more about getting new business or retaining existing customers? If you are every marketing professional I have ever consulted with, your answer is immediately and unequivocally – BOTH! But how can we, as marketers, attract and create loyal customers simultaneously? Customer brand loyalty and brand referrals are at an all time low. […]
A newer version of your 7-month-old tablet or iPad is coming out in a week and you have to have it. You go to the store, find your new toy, and eventually the older version is collecting dust on a shelf. – Do not “shelve” your existing customers – Novelty is exciting but it is […]