In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable than acquiring a new customer. Consider…
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In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but…
The way marketers use lead scoring to find ideal fit prospects has evolved over the years. For most marketers, lead scoring is based on the prospect’s profile attributes and how they…
Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing technology that is easy-to-use, designed with the marketer in a mind and guaranteed to bring…
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide…
As consumers and organizations alike venture into new channels such as mobile and social media, the once linear purchase path is breaking into an assortment of touch points that have…
There seems to be an increasing focus when dealing with content creation on engagement, and rightfully so. To be blunt: Creating uninteresting content is a waste of time and money….
