Tag Archives: Mobile

How to Engage Better in a Multi-Touch Point World

The influx of smart phones and tablets means more and more consumers are accessing the Internet through these devices. Many marketers adapt to these situations by launching device specific apps that optimize the experience for the consumer. Side by side with these efforts, marketers also need to change their content delivery and engagement strategy to […]

4 Tips to Brighten Your Holiday Campaign

With the holidays in full swing and a shopping season incomparable to any other point of the year, it’s a priority to be the most recognized and talked about holiday campaign—The Rudolph of all reindeers, or the WestJet of all airlines. No one wants to get lost in the New York blizzard-sized heaps of holiday campaigns, […]

Transforming Voice of Customer Through Social Listening

voice of customer

Have you ever stopped and listened, but didn’t hear anything? Probably unlikely. At the minimum, even if no one is physically speaking, we can hear the little things… our own heartbeat, the sigh of a coworker, the hum of a motor. We hear all day long but, are we really listening to the people around […]

TweetChat: Defining the Customer Lifecycle

TweetChat

As consumers and organizations alike venture into new channels such as mobile and social media, the once linear purchase path is breaking into an assortment of touch points that have very little do with marketers. The time has come for marketers to walk away from the traditional marketing funnel and pursue a new approach that […]

Three Emerging Content Marketing Trends

Since its emergence, online content marketing has come a remarkably long way. But where is it headed? Below, learn more about three high-level content marketing trends that will continue to unfold in 2014: Adapting to Mobile Will Be Key While catering to mobile users has been a fairly high priority for content marketers leading up […]