Tag Archives: Customer relationships

5 Keys to Grow Customer Relationships

Image: Grow Customer Relationships

Is your business evolving with your buyers’ expectations? Does it measure up to the competition? In this article, discover how to attract and grow customer relationships with these five keys to success. The rapid development of marketing and sales tools has opened new vistas for companies of all sizes. It is now feasible, even for […]

How Relationships Build Revenue

social media sentiment

It’s no secret that relationships build revenue. We’ve been saying it for years. It makes no difference whether your model is business-to-business or business-to-consumer – at the end of the day, the customers who trust you will continue to do business with you and are more likely to spend more money with you over time […]

How To Leverage the “Out-of-Office” Reply


I love to receive out of-office-replies. Yes, you read that right! Now that I have your attention due to the fact that you think I may be clinically insane, hear me out. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or individual. This additional […]

How Do Life Events Trigger Lifecycle Marketing?

trigger lifecycle marketing

The parents who learned of their teenage daughter’s pregnancy through Target’s direct marketing of baby products may have been spot on, but it does not necessarily portray marketers in a positive light. But despite Target letting the stork out of the bag, it does give you a good indication of how sophisticated marketers have become […]

Forming Lasting Customer Relationships: Engagement is Timeless

  In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable  than acquiring a new customer. Consider these stats: It costs 6-7 times as much to acquire a new customer than retain an existing one. (Client Heartbeat) On average, loyal customers are […]

Why Dirty Data is the Death of a Marketer

Today’s marketers face unprecedented challenges in adjusting to those posed by new media and changing buyer habits. Marketers respond to these challenges by trying to overcome the barriers posed by business processes, resources, and technology, but usually ignore the challenges pertaining to data. They focus on planning projects, aligning team goals, developing content, training staff, […]