Tag Archives: Business procedures

How to Clean Up Dirty Data

dirty data

The importance of cleaning up your marketing database can never be understated. Failure to do so may result in total waste of the marketing effort and the associated time and investment. Cleaning up dirty data can be a nightmare, depending on how much time and effort you have already invested in it. The following methodology can help: […]

Why Dirty Data is the Death of a Marketer

Today’s marketers face unprecedented challenges in adjusting to those posed by new media and changing buyer habits. Marketers respond to these challenges by trying to overcome the barriers posed by business processes, resources, and technology, but usually ignore the challenges pertaining to data. They focus on planning projects, aligning team goals, developing content, training staff, […]