Tag Archives: Amazon

Reflections of a lifecycle marketing internship

When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]

5 Vital Aspects of Positive Customer Experience

Quality customer experience is critical to customer retention. In 2013, 62% of global consumers switched service providers due to poor customer service experiences, up 4% from the previous year (Accenture Global Consumer Pulse Survey). Also, poor customer experience results in an estimated loss of $83 billion by US enterprises yearly because of defections and abandoned […]

What’s Your Favorite Brand?

Happy December.  I always love this time of year.  My family recently made the annual trek to the countryside near Indianapolis for our Christmas tree & wreaths at Dull’s Tree Farm. The holiday season brings so may familiar traditions from time with family & friends, time at church, holiday events and that crazy time of trying to […]