Tag Archives: personas

Customer Personas and Sliced Bread

Customer Personas

We can all learn a thing or two from sliced bread. The common household food is well-known as the highest standard that all other products are compared to. In fact, who hasn’t heard the phrase, “the best thing since sliced bread?” This is why it’s so surprising that a product with its own phrase didn’t catch on […]

Forrester Survey Highlights the Wrong Approaches Towards Content Marketing

The importance of content marketing can’t be understated. The right content plays a big role in accelerating prospects through the marketing lifecycle, especially when it’s relevant and delivered at the right time. However, Forrester’s Q4 2012 US and Europe B2B Marketing Tactics and Benchmarks Online Survey reveals that many B2B marketers still have a long […]