Tag Archives: whitepaper

Mini Marathon of a CRM Purchase: A CLM Perspective

CLM Perspective

This past weekend I made the questionable life decision to pay a sum of money to punish myself over the course of 13.1 miles at the Indianapolis Mini Marathon. If you have ever run a mini marathon or an even further distance, you understand that it is quite literally a marathon and not a sprint. […]

The Need for Marketing Integration

Today’s digital marketer has many ways to reach consumers and conversely, consumers have many ways to access information. While these evolving channels offer marketers a wealth of information to understand customers better, it also raises fresh challenges – mainly potential customers now expect marketers to communicate with relevant and smarter messages to them. Success depends on the marketer understanding […]