Tag Archives: Customer lifecycle

How Marketing is Evolving for Your Customers

Marketing is Evolving

When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face meetings. That’s how they preferred to communicate with us, so that’s how we made ourselves available to them. Nowadays, customers have the ability to discuss your products and services via Twitter, Facebook, and review sites like G2 Crowd. They want to […]

How to Reduce Customer Churn for B2B

customer churn for B2B

Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]

Promoting Customer Retention Through Lifecycle Marketing

customer retention

It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and exploring the shops on Mass Ave, no one could return home without hibachi from our favorite restaurant: Tomo. It didn’t matter that we had been […]

The Obstacles Surrounding Omnichannel Marketing

obstacles surrounding omnichannel marketing

Google sites, 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience. For the B2B consumer, the buyer journey is mirroring that same path of consumption. People are acting as their own salesperson, educating and comparing company products or services by analyzing websites, social media, and […]

Steps to Multichannel Marketing Success

Steps to Multichannel Marketing Success

Unless you’ve been living under a rock for the past ten years, you know the average person doesn’t rely on the local newspaper for information anymore. They are watching more than cable and listening to more than AM/FM radio. Consumers today are sophisticated and have access to information at their fingertips and can consume that […]

The Many Possibilities of Big Data

Back to Basics

Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data can make their life easy on both these fronts. Big data holds the potential to apply new approaches to old problems, especially where there has […]

Top 4 Ways to Balance Your Content

balance your content

Is more content actually a bad thing for B2B marketing? Many marketers focus on generating large volumes of marketing content to offer detailed and in-depth information to their prospects. With content being the fuel that drives inbound marketing, it seems to make sense to create more and more. However, when it comes to the effectiveness of […]

Strengthening Your Content Marketing Strategy With Customer Lifecycle Marketing

Content Marketing Strategy

With Facebook, Twitter, LinkedIn, blog websites, and other online platforms, there is a lot information to sift through as a consumer. As a marketer, even if you do have a content marketing strategy in place, the information you are distributing may not be connecting with your audience the way you predicted. According to Demand Metric, […]

Part Two: Improving Customer Attrition Requires As Much Heart As Smart

customer attrition

In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the value of customer attrition and how organizations can turn an otherwise failing business into a revenue-generating machine. In part one of this two-part blog series, I introduced four real-life examples of how management teams respond to customer attrition challenges. In […]