Tag Archives: seamless user experience

The Obstacles Surrounding Omnichannel Marketing

obstacles surrounding omnichannel marketing

Google sites, 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience. For the B2B consumer, the buyer journey is mirroring that same path of consumption. People are acting as their own salesperson, educating and comparing company products or services by analyzing websites, social media, and […]