Tag Archives: Sales team

Top 3: Exclusion Segment Tips With Han Solo

Exclusion Segment

(Photo: http://therockatbc.com/2015/12/18/star-wars-christmas-for-a-more-civilized-age/) “Keep your distance, Chewie, but don’t, y’know, look like you’re keeping your distance…I don’t know. Fly casual.” Episode VII of Star Wars is on its way to shattering box office records, but do you remember when Han Solo said this to his trusty co-pilot, Chewbacca? And how does the flying style of a […]

Marketers, Focus on Quality Over Quantity!

effective lead management - focus on quality over quantity

The most important question: quality or quantity? While the first impulse is to say ‘quality,’ few people apply the same response to marketing efforts! The traditional barometer of success in marketing is quantity, either the number of leads or conversions. But, for your marketing effort to succeed in the long run, it is far more […]

The Truth about Lifecycle Marketing Automation

Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What makes one a better candidate than the other for an organization? Can lifecycle marketing work for B2C companies? What about B2B2C? How about higher education? These are questions we hear frequently by organizations of all sizes, varying verticals and with […]

Why Your Marketing Automation Solution Needs a Multi-level Scoring Model

Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, lead scoring enables you to qualify leads based on their interest in your product or services. The lead score would then go up or down based on the status of your relationship with the customer. Right On Interactive (ROI) takes […]