Tag Archives: Sales team

Exclusion Segment
Top 3: Exclusion Segment Tips With Han Solo

(Photo: http://therockatbc.com/2015/12/18/star-wars-christmas-for-a-more-civilized-age/) “Keep your distance, Chewie, but don’t, y’know, look like you’re keeping your distance…I [...]

effective lead management - focus on quality over quantity
Marketers, Focus on Quality Over Quantity!

The most important question: quality or quantity? While the first impulse is to say ‘quality,’ [...]

The Truth about Lifecycle Marketing Automation

Let’s get down to it: What makes lifecycle marketing automation different from marketing automation? What [...]

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Why Your Marketing Automation Solution Needs a Multi-level Scoring Model

Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, [...]