Tag Archives: marketing automation platform

Top 3: Exclusion Segment Tips With Han Solo

Exclusion Segment

(Photo: http://therockatbc.com/2015/12/18/star-wars-christmas-for-a-more-civilized-age/) “Keep your distance, Chewie, but don’t, y’know, look like you’re keeping your distance…I don’t know. Fly casual.” Episode VII of Star Wars is on its way to shattering box office records, but do you remember when Han Solo said this to his trusty co-pilot, Chewbacca? And how does the flying style of a […]

Tips for Better Marketing Campaign Management

Cross channel. Multi channel. Omni channel. Whatever channel your organization is focused on, chances are you either use or are in need of a marketing campaign management tool. Developing, deploying and managing a campaign for any organization (B2B or B2C) can be time consuming and stressful. Particularly if the C-suite is looking for an immediate […]