Tag Archives: Customer
Engagement matters, too
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Defining and understanding the customer profile
Ask your sales, marketing and client success teams to define a typical customer for your [...]
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Big Data Success Hinges on Putting the Customer First
Marketing (and big data!) is the engine that fuels company growth. To be effective, the [...]
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Cleaning Big Data is Key, but What Makes it “Dirty?”
Previously in this series we looked at some of the keys to solving big data [...]
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How Marketers Can Make a Smooth Transition to Customer Lifecycle Approach
Forrester Research estimates that almost half of all B2B marketers close fewer than 4 percent [...]
Using Audience Segmentation for Better Engagements
Among the various marketing communication strategies in place, audience segmentation has proven very effective in [...]
Qualities of a Good Marketing Automation Software
The success of any large scale marketing campaign depends on the efficiency and the robustness [...]
Successful Engagement Strategies in a Customer Centric World
Today’s customers meet marketers on their own terms, and expect to receive a high level [...]
Email’s Role in Marketing Automation
Email has been rated as the most successful digital marketing and engagement tool by 67% [...]
Customer Award Programs: The Benefits and Pitfalls
A customer is the best critic your business can have. So, it’s critical to engage [...]