Tag Archives: Customer

Creating Content to Keep Customers

There seems to be an increasing focus when dealing with content creation on engagement, and [...]

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TweetChat: Building Engagement

Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]

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Three Emerging Content Marketing Trends

Since its emergence, online content marketing has come a remarkably long way. But where is [...]

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TweetChat: One to One Messaging or Batch and Blast?

The Direct Marketing Association has been advocating the value of email marketing for years, noting [...]

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Creating Content for the Customer Journey

According to MarketingSherpa, 79 percent of marketing leads never convert into sales due to lack [...]

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Embracing Customer Differences with Lifecycle Marketing

Difference makes the world go around. I frequently remind myself this world would be very [...]

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TweetChat: Customer communication preferences

How does your customer want to be communicated with? It sounds like a rather simple [...]

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TweetChat: Identifying the Ideal Customer

Do you know who your customers are? Are they your ideal customer? These are important [...]

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TweetChat: Loyalty Marketing

Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives [...]

Re-focusing on Lifecycle Marketing

Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]

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