Tag Archives: Customer
Creating Content to Keep Customers
There seems to be an increasing focus when dealing with content creation on engagement, and [...]
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TweetChat: Building Engagement
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
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Three Emerging Content Marketing Trends
Since its emergence, online content marketing has come a remarkably long way. But where is [...]
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TweetChat: One to One Messaging or Batch and Blast?
The Direct Marketing Association has been advocating the value of email marketing for years, noting [...]
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Creating Content for the Customer Journey
According to MarketingSherpa, 79 percent of marketing leads never convert into sales due to lack [...]
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Embracing Customer Differences with Lifecycle Marketing
Difference makes the world go around. I frequently remind myself this world would be very [...]
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TweetChat: Customer communication preferences
How does your customer want to be communicated with? It sounds like a rather simple [...]
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TweetChat: Identifying the Ideal Customer
Do you know who your customers are? Are they your ideal customer? These are important [...]
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TweetChat: Loyalty Marketing
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives [...]
Re-focusing on Lifecycle Marketing
Last week, our partner Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study [...]
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