Tag Archives: g2 crowd

The Good, Bad and Ugly of your B2B Family

B2B family

Most of us share one common priority over the holiday season: time with family. This means different traditions, celebrations, and activities — depending on your background — but most of us will see grandparents, cousins, aunts, uncles, siblings, and parents in varying capacities. Some of you may have cringed at the thought of having to […]

Why Your Customers are Your Most Valuable Marketing Assets

The Urban Dictionary (A highly professional, definitive source) defines, “Marketing,” as, “Origin unknown. Purpose unknown. States the obvious, accepts all credit, rejects all blame.” Do you agree with this definition? I know a lot of people feel that marketing is nothing more than lies or fabrications that companies tell us to convince us to buy […]

Go Above and Beyond to Keep Subscribers & Repeat Customers Engaged

Repeat Customers

Customer retention is the lifeblood of many organizations, especially those that offer subscription based services or depend on repeat customers. It’s no secret that customers won’t come back if they don’t feel like they’re getting a good value for their money. In today’s hyper-competitive and interconnected world, value is often measured by the quality of […]

Right On Interactive: A Customer-Centric Business


At ROI, we have a passion for delivering excellent customer service. We don’t just listen to the customer, we strive to understand them. We aim to give substance and expand upon the “WHY” first, in order to answer the “HOW” appropriately. Before the “how” is executed prematurely, ROI’s customer support and consultation efforts promote long-term […]