Tag Archives: Right On Interactive
Beyond the Campaign and into Lifecycle Marketing
In the most recent ROI webinar, Beyond the Campaign: A Lifecycle Approach to Lead to [...]
1 Comment
Marketing Automation: Combining Nurture with Education
What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase [...]
Smarter Lead Scoring
In a recent SiriusDecisions blog post, Laura Cross revealed some startling information regarding the usual [...]
Sales and Marketing Alignment, for real
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never [...]
2 Comments
Reflections of a lifecycle marketing internship
When I started my lifecycle marketing internship at Right On Interactive in June, I had [...]
B2B Client Success Management
Client success management is about customer development, retention and expansion. It’s about actively managing [...]
5 Vital Aspects of Positive Customer Experience
Quality customer experience is critical to customer retention. In 2013, 62% of global consumers switched [...]
Marketing Content Strategy: The Lifecycle Journey
In lifecycle marketing, your content strategy should align with where your customer is on their [...]
3 Comments
Lead scoring has evolved, have you?
The way marketers use lead scoring to find ideal fit prospects has evolved over the [...]
TweetChat: Keys to Conversion
Marketers today are evaluated on numerous objectives and goals. While most organizations are clamoring for “more [...]
1 Comment