Tag Archives: Right On Interactive

TweetChat: Identifying the Ideal Customer

Do you know who your customers are? Are they your ideal customer? These are important [...]

1 Comment

Software Advice’s Marketing Automation Survey

Software Advice recently launched their 2014 Marketing Automation Software UserView Survey, which collects market data on [...]

1 Comment

TweetChat: Lead scoring best practices

This week’s TweetChat will examine lead scoring best practices. According to Jay Famico, a research director [...]

1 Comment

TweetChat: Exploring lifecycle marketing

Lifecycle marketing has replaced the traditional approach to marketing tactics once focused solely on lead [...]

The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, [...]


The Orr Fellowship: Building Indy’s Future

In less than 24 hours, I received two phone calls that launched the start of [...]

1 Comment

What this marketer is thankful for

Like most of you, as I prepare to cook, bake, fry and roast our dinner [...]

Content Marketing: Delivering Interesting, Custom Content

Content marketing is a popular topic these days. Everyone is looking for advice and best [...]

The Key Challenges of Marketing Automation

Marketing automation is imperative in a sophisticated infrastructure, as it frees the marketer from being [...]

Lead Scoring 101

In today’s digital world, scoring prospects is no longer a luxury, it’s a necessity. Lead [...]