Cleaning big data can pose a real challenge to marketers. Customer buying habits change, people [...]
Previously in this series we looked at some of the keys to solving big data [...]
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Earlier in our Big Data series, we identified some of the initial steps Right On [...]
When talking about Big Data, the first question people often ask me is how I [...]
Earlier in our big data series we explored the rise of big data and some [...]
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Google “Big Data”; you’ll see talk of terabytes, petabytes, exabytes. Yes, searching and summarizing massive [...]
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Data is the new natural resource. What steam and oil did during the industrial revolution [...]
In part one of this big data series, we defined big data and looked at [...]
Technology has made it easier than ever to compile, store and evaluate data gathered online. [...]
Lead scoring is an integral part of the marketing lifecycle. Since lead scoring determines which [...]
