Tag Archives: Big data

Big Data Retention Goals

Cleaning big data can pose a real challenge to marketers. Customer buying habits change, people [...]

Cleaning Big Data is Key, but What Makes it “Dirty?”

Previously in this series we looked at some of the keys to solving big data [...]

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Big Data and Data Mining

Earlier in our Big Data series, we identified some of the initial steps Right On [...]

Big Data and its Business Value

When talking about Big Data, the first question people often ask me is how I [...]

Keys to Solving Big Data Issues

Earlier in our big data series we explored the rise of big data and some [...]


Big Data: What does “Big” mean?

Google “Big Data”; you’ll see talk of terabytes, petabytes, exabytes. Yes, searching and summarizing massive [...]


Big Data and Your Website: Personalizing the Customer Experience

Data is the new natural resource. What steam and oil did during the industrial revolution [...]

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Why is Big Data important?

In part one of this big data series, we defined big data and looked at [...]

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What is Big Data?

Technology has made it easier than ever to compile, store and evaluate data gathered online. [...]


How Big Data Facilitates Lead Scoring

Lead scoring is an integral part of the marketing lifecycle. Since lead scoring determines which [...]