Tag Archives: Big data

How Big Data Helps Marketers Make Educated Decisions

All too often marketers rely on gut feelings or hunches to make a decision. From [...]

How to Use Big Data: Add Potency to Your Marketing Efforts

Data is part of the foundation of Lifecycle Marketing. If you’re not keeping track of [...]

The Challenges of Big Data in Marketing Engagement

Big data or large and complex data sets are an integral part of marketing. Marketers [...]

The Right Data Can Power Your Marketing Lifecycle

Web analytics has come a long way with the emergence of marketing automation. But analytics [...]