Web analytics has come a long way with the emergence of marketing automation. But analytics is an exercise in futility unless the data makes sense and is put to good use. The challenge is to identify crucial information from all of the mass data available and apply it to increase engagement and move the customers […]
Tag Archives: buying cycle
50 percent of qualified leads do not take any action immediately and have to be nurtured to make a purchase. But leads have to progress through the different stages of the marketing lifecycle, and from the marketer’s perspective, faster is better. One significant way marketers make this happen is through accelerator campaigns. Accelerator campaigns attempt […]