Tag Archives: Research

Become a Data-Driven Donkey Kong

Become a Data-Driven Donkey Kong

Whether you would like to admit it or not, the most powerful throwback Nintendo character was Donkey Kong. He knew how to crush his opponents, jump over obstacles and demonstrate his mega strength.  A common obstacle for most marketers is defeating data-driven marketing practices.  So how can we gain the ability to become a data-driven […]

How to Leverage the Power of Simplicity

The recent survey by Corporate Executive Board (CEB), a leading research and advisory service provider, a leading research and advisory service provider, shows that many customers prefer simplicity more than over-the-top promotional offers. CEB’s survey seems to suggest that the best type of customer engagement happens when you offer a fast and seamless purchase experience. The […]