Tag Archives: email marketing automation

The Most Common Email Marketing Mistake

email marketing mistake

Did you know that the top features of Marketing Automation used by marketers are email marketing (89%), lead nurturing (84%), and integrations such as CRM, mobile, and social? These capabilities have created a new type engagement process. And while all of this is well and good, marketers are still making a common email marketing mistake. Leading marketers […]

Why Do I Need Email Marketing Automation?

Not too long ago I was twisting the arm of my CMO begging for an email marketing platform to reach one of my largest target audiences. He finally caved in and soon several of my peers and I were sharing a single account to reach some very different groups. To say it was complicated is […]