Tag Archives: social media

Social Media Engagement Becomes the Top Tactic Adopted by B2B Marketers

The Content Marketing Institute has released its 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report. The highlight of the report is the revelation that social media marketing has now displaced articles on the company website as the most commonly used tactic by B2B marketers.  83% of all B2B marketers now use the social […]

How to Make Customer Engagement Count

While most professionals understand the need to engage the customer, very few actually manage to get it right. Whether you are interacting with your customers via social media, live chat, customized emails, or phone calls, successful customer engagement depends on the following three factors: Relevance: The key to successful customer engagement is the relevance of […]

Integrating Cross-Channel Activities

Web. Blog. Social Media. Email marketing. The list goes on and on. Each channel by itself is easy to engage, but integrating these cross-channel activities to work cohesively to promote the company’s objectives, including branding, is hard work indeed. One way to ensure effective integration is to align the matrices of all the different channels […]

3 Ways to Engage Your Current Customers

Conventional wisdom says that acquiring new customers is six to seven times more expensive than retaining existing customers. Businesses would have to invest considerable time, money and other resources to bring in a new customer, and therefore it is in a company’s long-term interest to keep an existing customer happy! The best way to engage […]

Quadruple Results with a Multi-Step Lead Nurturing Campaign

by Richard Cunningham – In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging – done the right way – will maximize organic search engine rankings and will have a dramatic impact on your ability to generate marketing leads.  I spoke about the equally […]