Ninety-four percent of all B2B marketers now engage through social media. Among the different social [...]
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A college’s website is the first destination for many prospective students and parents when beginning [...]
As I mentioned in a previous post, the Internet has forever changed the way in [...]
My first paying job was in retail at a local mall, long before the existence [...]
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Analytics is the flavor of the season, as marketers try to make sense of the [...]
The world of marketing is in a state of continuous churn. Changes in customer behavior [...]
Move over Big Data. Marketing automation is the new buzzword with marketers. “Marketing Automation: Best [...]
Engagement indicates a person’s level of commitment. It can come in many forms, such as [...]
Email marketing is still at the heart of most marketing communication plans. In addition, most [...]
Unlike most conventional marketing, directed towards a predominantly adult customer base, traditional colleges and universities [...]
