Tag Archives: click through rate

Steps to Improve Email Click Through Rates

As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both prospects and customers. If we can improve deliverability, we increase our odds of improving open and even click through rates (CTR). Here are a few […]

Leveraging Data to Build Better Customer Personas

It’s like the popular movie, The Hunger Games. Every individual that lives within the districts automatically qualifies to have their name-card in the reaping one time when they turn 12 (whether they like it or not). No matter how fast they run or how far they go, that card has a way of tracking them […]