Tag Archives: data maintenance

Top 3: How Content Marketing is Changing the Game

content marketing is changing the game

Measure. Track. Calculate. Prove. Evaluate. Return on investment. Closed loop report. Marketing as an industry has been slow to adopt these words. According to Will Davis, CMTO at Right Source Marketing, “Measurement is absolutely critical to the success of a content marketing program.” One of the only ways that traditional marketing has been measured was […]