We all take a journey as we embark on any new relationship. From personal to professional, journeys usually start with some sort of introduction and then involve the ups and downs of being close to someone or something. For instance, even the happiest of married couples can recall times when they felt challenged. The same […]
Tag Archives: lifecycle marketing
Yesterday I had a conversation with Right On Interactive’s CEO, Troy Burk, that many would consider a bit bizarre. We are currently in the process of planning a full day retreat for the marketing and sales teams to outline goals, strategies, and tactics as we move towards the new year. Troy and I were discussing […]
Every day here at PERQ, our salespeople make tons of phone calls and send out lots of e-mails to current and prospective clients all over the country. It’s a tough job, but somebody’s gotta do it — and they do it extremely well. Like most organizations our size, we invest in a Customer Relationship Management […]
Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your customers and prospects behaving similarly to the excited Bilbo Baggins as he runs out of his home shouting, “I’m going on an adventure!” As modern […]
Whether you refer to it as omni-channel or omnichannel marketing, it’s something marketers need to give serious attention to, as it’s not just another fly-by-night buzzword. Omnichannel marketing refers to the choice consumers and businesses have when it comes to how they engage with a brand. From direct mail to apps and even social media, […]
Email marketing is just one aspect of lifecycle marketing. It is a simple way to communicate with all your potential and current customers, while still having it feel as though you are personally talking to them. One of the most convenient things about email marketing is that your message can be forwarded by your audience to one person […]
The activity most important to your business may not be that critical with the group next door or the competition for that matter. While many organizations today focus their marketing analysis on email and website analytics, they’re missing the various other ways their prospects and customers are engaging with their brand. Engagement is more than […]
Customer retention is the lifeblood of many organizations, especially those that offer subscription based services or depend on repeat customers. It’s no secret that customers won’t come back if they don’t feel like they’re getting a good value for their money. In today’s hyper-competitive and interconnected world, value is often measured by the quality of […]
Customer Lifecycle Marketing, Customer Relationship Management
How Indy Tech Companies are Building Customer Relationships
Uber. A word that has been established in the minds of travelers whether they are traveling from the suburbs to downtown, or to the airport. It has taken Indianapolis by storm. Uber is an app that you download on your phone, allowing you to connect with a driver in minutes. The driver will then pick you […]
Database marketing is a fast-growing strategy that has gained popularity in recent years with advance in business software systems. At its core, database marketing includes the communication, promotion, and sales activities of an organization based on a database management system. With increased functionality in CRM and marketing automation solutions, marketers are able to construct customer […]