Modern marketing is heavily dependent on customer data. Much of what was once measured by outside market research groups can now be found and analyzed internally by organizations through tools…
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Marketing Automation Archives | Page 4 of 11 | Right On Interactive
Measure. Track. Calculate. Prove. Evaluate. Return on investment. Closed loop report. Marketing as an industry has been slow to adopt these words. According to Will Davis, CMTO at Right Source…
Is more content actually a bad thing for B2B marketing? Many marketers focus on generating large volumes of marketing content to offer detailed and in-depth information to their prospects. With…
Most of us are familiar with the show, “Are You Smarter Than a Fifth Grader,” which features adults and 5th graders in a battle of wits with seemingly elementary questions. …
Welcome back! Reflecting on Sales Tips For Every Customer Lifecycle Stage – Part I, we explored the first two stages within the B2B customer lifecycle journey: Attract and Convert. Let’s recap:…
Relevancy. This one word describes what Apple has done for us. iPhones, iPads, iTunes…me, me, me. Whether it’s music or a marketing message, we live in a world where we…
In your search to learn more about marketing automation, you may have come across the term “lifecycle marketing.” If the numerous marketing automation softwares out there are unfamiliar to you,…
There are countless benefits with the implementation of a marketing automation platform. It can save you time and money while making it easier to nurture leads or build customer profiles, for…
When we think about the duties of the client success team, three main responsibilities come to mind: customer training, support, and retention. So how does the implementation of a marketing…
By now, the majority of modern marketers have at least heard the phrase “marketing automation.” As each day passes, more and more companies begin to consider, purchase, and utilize marketing automation. But…
