Tag Archives: Marketing Automation
Top 5 Metrics You Must Dominate
Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa [...]
The Benefits of Using Past Data to Plan Out Future Marketing Campaigns
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out [...]
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How to Track Social ROI: The Big Wind is Blowing
Over the past few weeks it has been very windy here in Indianapolis. By very [...]
March Madness and Social Media: Part I
This week begins one of the most exciting times of the year for college basketball [...]
Top 10 Reasons Your Email Marketing Is Not Winning Oscars
Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for [...]
Deliverability: Before and After a Send
“Oh, I don’t think I got that email.” This is not just a convenient excuse; [...]
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Marketing Automation Data: Molehill to Mountain
I just returned from a quick vacation in Colorado and Wyoming. I have visited [...]
How to Focus on the Customer Service Journey
We all take a journey as we embark on any new relationship. From personal to [...]
Clean Up Your Data With These 5 Tips
There’s no better example of “data in, data out” than email personalization. We’ve all opened [...]
17 Reasons to Use an Email Marketing Automation Tool
There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of [...]
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