Tag Archives: Marketing Automation

Top 5 Metrics You Must Dominate

Top 5 Metrics

Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa Leslie. LeBron James. (Insert all-time great athlete here). What do these people have in common? If I were a betting man, I would say that they all share one commonality: that they have never uttered the phrase, “That’s good enough.” […]

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

It’s that time again! Your last campaign just wrapped up, and now you’re mapping out your next marketing campaign. Ask any marketer — they’ll agree that there’s nothing better than starting out with a clean slate. But despite working on an entirely new initiative, past campaigns shouldn’t ever be forgotten. Sure, if you’re just starting […]

How to Track Social ROI: The Big Wind is Blowing

Track Social ROI

Over the past few weeks it has been very windy here in Indianapolis. By very windy I mean that I went to my sister’s collegiate track meet, where I witnessed two officials get taken off of their feet and a high jump mat move 50 yards in a tumbling somersault of padded mesh death before […]

March Madness and Social Media: Part I

Social Media Engagement

This week begins one of the most exciting times of the year for college basketball fans: the NCAA Tournament aka “March Madness.” Millions of crazed fans stop everything they are doing—literally—to watch 64 (or is it 68 now?) teams vie for a national title. The three-week period from the opening round to the Final Four […]

Top 10 Reasons Your Email Marketing Is Not Winning Oscars

Top 10 Reasons Your Email Marketing Is Not Winning Oscars

Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for this talented actor, but Leo did finally win his coveted golden statue. Do you ever feel like you are being “Leo’d” from time to time with your email marketing performance? You are probably convinced that your email design, subject line, […]

Deliverability: Before and After a Send

Deliverability

“Oh, I don’t think I got that email.” This is not just a convenient excuse; it’s also the last thing you want to hear if you’re in email marketing. According to ReturnPath, about 10-20% of your emails won’t reach their intended recipient. Preparing more before a send can result in increased deliverability. Analyzing your data after […]

Marketing Automation Data: Molehill to Mountain

Molehill to Mountain: Marketing Automation Data

  I just returned from a quick vacation in Colorado and Wyoming. I have visited various parts of Colorado and Wyoming upwards of half a dozen times, and the scenery still leaves me breathless. During this particular trip, an unusual geographic formation caught my eye. It was a table-top hill in the middle of a […]

How to Focus on the Customer Service Journey

Customer Service Journey

We all take a journey as we embark on any new relationship. From personal to professional, journeys usually start with some sort of introduction and then involve the ups and downs of being close to someone or something. For instance, even the happiest of married couples can recall times when they felt challenged. The same […]

Clean Up Your Data With These 5 Tips

Clean Up Your Data

There’s no better example of “data in, data out” than email personalization. We’ve all opened those cringe-worthy emails with “Dear Unknown,” that are scattered with spelling errors and incorrect information from a company trying to know you but missing the mark. Email personalization is a great tool to drive interaction with your customers, but addressing someone with […]

17 Reasons to Use an Email Marketing Automation Tool

There are hundreds upon hundreds of companies in the marketing technology landscape (see for yourself). Of the many categories, marketing automation is expected to be a 1.9 billion dollar industry by 2020. However, some of you may still be asking if it’s truly worthwhile to invest in an email marketing automation tool. On the other hand, perhaps you […]