Tag Archives: Marketing Automation

Why Do I Need Email Marketing Automation?

Not too long ago I was twisting the arm of my CMO begging for an [...]

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How to Avoid the Spam Folder

How to Avoid the Spam Folder You spend hours writing content and developing the perfect [...]

5 Tips For Your Email Marketing Campaigns

Is one of your 2016 marketing goals the implementation of an email marketing platform? Perhaps you have a [...]

CRM Enablement Through Customer Lifecycle Marketing

Every day here at PERQ, our salespeople make tons of phone calls and send out [...]

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Leveraging Data to Build Better Customer Personas

It’s like the popular movie, The Hunger Games. Every individual that lives within the districts [...]


Bilbo Baggins and the Customer Journey. Wait, what!?

Like it or not, your customers are on a journey with your brand with or [...]

Multichannel Marketing: How to Go Beyond the Buzzword

A lot of marketers like love to use the phrase “multichannel marketing.” Not many marketers [...]

How Indy Tech Companies are Building Customer Relationships

Uber. A word that has been established in the minds of travelers whether they are [...]

The Many Possibilities of Big Data

Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of [...]

Can Your Data Predict Who Your Customers Will Be?

It can feel a lot like the popular 2005 game show, Deal or No Deal? [...]