Tag Archives: Marketing Automation
Why Do I Need Email Marketing Automation?
Not too long ago I was twisting the arm of my CMO begging for an [...]
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How to Avoid the Spam Folder
How to Avoid the Spam Folder You spend hours writing content and developing the perfect [...]
5 Tips For Your Email Marketing Campaigns
Is one of your 2016 marketing goals the implementation of an email marketing platform? Perhaps you have a [...]
CRM Enablement Through Customer Lifecycle Marketing
Every day here at PERQ, our salespeople make tons of phone calls and send out [...]
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Leveraging Data to Build Better Customer Personas
It’s like the popular movie, The Hunger Games. Every individual that lives within the districts [...]
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Bilbo Baggins and the Customer Journey. Wait, what!?
Like it or not, your customers are on a journey with your brand with or [...]
Multichannel Marketing: How to Go Beyond the Buzzword
A lot of marketers like love to use the phrase “multichannel marketing.” Not many marketers [...]
How Indy Tech Companies are Building Customer Relationships
Uber. A word that has been established in the minds of travelers whether they are [...]
The Many Possibilities of Big Data
Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of [...]
Can Your Data Predict Who Your Customers Will Be?
It can feel a lot like the popular 2005 game show, Deal or No Deal? [...]