Tag Archives: multiple channels

Multichannel Marketing: How to Go Beyond the Buzzword

Multichannel Marketing

A lot of marketers like love to use the phrase “multichannel marketing.” Not many marketers admit that this phrase is overused. This phrase is overused! We all have that boss, colleague, or friend who speaks exclusively in business cliches, right? Phrases like the following tend to make me cringe: “Move the needle,” “Too many cooks […]