Email is the preferred method of commercial communication of 74% of all online adults and is preferred over direct mail by a margin of nearly five to one. So why do people unsubscribe from receiving your email communications? Unfortunately, there are some well known reasons why prospects and maybe even customers (gasp!) are clicking “unsubscribe” from […]
Tag Archives: opt-ins
I remember the day our weekly marketing report to the CEO of the company I first worked for included our email marketing statistics. Previously, we had reported on website visitors, calls to our 1-800 number, requests for more information via our landing pages and the number of new leads we had generated in the prior week. […]