Tag Archives: marketing technology

Why Lifecycle Marketing is the Most Valuable Marketing Technology

Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., recently published an article that suggests marketing technology is a critical component of any marketing plan or strategy. However, she concedes there is a lot of noise for marketers to filter through before deciding which technologies will work best for them. Patterson suggests, If you want […]

The Marketing Tech Capital of the World

Indianapolis woke up to a very exciting announcement Thursday morning. Compendium, a local marketing technology software company, has been acquired by the software giant Oracle. Compendium is a content marketing solution and has experienced tremendous success over the past several years. In the spirit of full disclosure, I must share that I am an early […]

The Age of the Informed Marketer: Are You In?

In the past 10 years, no job has changed as much as the marketer’s. The rise and fall of various social media channels, the influx of consumer-generated content, the exponential growth of accessible data and the availability of technology tools and solutions for marketers are calling for a new kind of marketer–what I like to call the “Informed Marketer.”