Much has been debated and written about the changing role of marketing. Regardless of your opinion on the topic, it’s clear that today’s marketing looks almost nothing like the practices of just 10 years ago.
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informed marketer Archives | Right On Interactive
In the past 10 years, no job has changed as much as the marketer’s. The rise and fall of various social media channels, the influx of consumer-generated content, the exponential growth of accessible data and the availability of technology tools and solutions for marketers are calling for a new kind of marketer–what I like to call the “Informed Marketer.”
