Today, customers have control over the buying process, forcing the marketer to adapt in providing [...]
Lifecycle marketing campaign management isn’t too different from it’s predecessor, email marketing campaign management. After [...]
Cross channel. Multi channel. Omni channel. Whatever channel your organization is focused on, chances are [...]
For many marketers, gaining new opt-ins to receive email marketing campaigns is a priority and [...]
With 78% of successful marketers saying marketing automation systems are most responsible for improving revenue [...]
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Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do [...]
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I am the low man on the totem pole. I am an intern and being [...]
If you do a Google search for “lead management software,” chances are you’ll find results [...]
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I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. [...]
What’s your definition of Marketing Automation? Marketing on steroids? That’s pretty much a common phrase [...]