Lead scoring is an integral part of the marketing lifecycle. Since lead scoring determines which prospects are sales-ready, getting this right is important to ensure the success of the entire marketing effort. There are many ways and approaches to score leads, but regardless of the approach, there are certain blind spots. For instance, a marketer […]
Category Archives: Marketing Automation
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing, Marketing Automation
The Key Challenges Facing Content Marketing Today
I came across the just-released 2013 B2B Content Marketing Report the other day and wanted to share some of the key takeaways: Marketers are now spending 33% of their budget on content marketing. The corresponding figure last year was 26%. There is still room for improvement as 39% of the marketers surveyed feel that there is […]
Big Data, Customer Lifecycle Marketing, Marketing Automation, Social Media
How Big Data Helps Marketers Make Educated Decisions
All too often marketers rely on gut feelings or hunches to make a decision. From deciding on the best time to reach out to a new prospect, to product positioning, marketers rely heavily on instinct. But decisions based on gut feelings are, at best, educated guesses. Hunches lead to gambles that may or may not […]
Customer Relationship Management, Email Marketing, Marketing Automation, Social Media
Integrating Email and Social Media Allow the Marketer to Reap Rich Dividends
While email is one of the most popular and effective channels for marketing communications, social media is one of the fastest growing channels for engaging prospects and customers. Integrating email and social media allows the marketer to reap rich dividends. Linking an email marketing campaign to an overall social media strategy can provide marketers with […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
How Twitter Helps B2B Marketers
Twitter, with an estimated user base of 200+ million users, now ranks amongst the most popular social media channel. More and more people now use tweets to express themselves or broadcast their messages, and marketers have joined the bandwagon big time. Marketers use social media in two ways: to spread the word about their products […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
What 2013 Holds for the B2B Marketer
The world of marketing is at an inflection point as digital marketing becomes increasingly critical to today’s businesses. The focus of marketers in the new digital age is to leverage data and social connectivity to create brand advocates. More and more marketers tap into social insights, which allow them to conduct effective campaigns and promotions […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
B2B Marketers Embrace Social Media in a Big Way
While B2B marketers lagged behind their B2C counterparts in the use of social media, this gap is now narrowing and social marketing has taken over a large majority of all industries. 93 percent of the B2B marketers who participated in the survey leading to the 2012 Social Media Marketing Industry Report used social media for […]
Customer Lifecycle Marketing, Customer Scoring, Marketing Automation, News
Twitter + Marketing Automation
With our latest release, I am happy to announce that we have rolled out another new feature related to social media, this time around Twitter. This new feature is called “ROI Social – Twitter” and builds on one of the core strengths of the Right On Interactive product – Scoring. In short, Right On Interactive […]