Tag Archives: Conversions

How To Boost Marketing Conversions

Last time on this blog I talked about acquiring, converting and nurturing customers. Today, I’d [...]

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Quantity versus quality leads

Marketers strive to get more and more leads. The underlying logic is since it is [...]

How Twitter Helps B2B Marketers

Twitter, with an estimated user base of 200+ million users, now ranks amongst the most [...]

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Marketers Look at Teleprospecting to Nurture Leads

Marketers who engage in prospecting, nurturing and conversion should take another look at teleprospecting. Optimizing [...]

How Analytics Help Marketers

The sheer scale of operations has made analytics an integral part of marketing campaigns. However, [...]

How Segmentation Drives Lead Nurturing

Any marketer worth their salt understands the importance of nurturing leads to drive conversions. However, [...]

Ensure That Lead Scoring Tells a Story

Generating leads counts for nothing if leads do not convert to revenue. The responsibility is [...]