Category Archives: Marketing Automation

The Personalization Data You Should Be Collecting

The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending [...]

Become a Data-Driven Donkey Kong

Whether you would like to admit it or not, the most powerful throwback Nintendo character [...]

Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.

Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in [...]

How Marketing Automation Improves Customer Retention

If you do a Google search for “lead management software,” chances are you’ll find results [...]

1 Comment

The Benefits of Using Past Data to Plan Out Future Marketing Campaigns

It’s that time again! Your last campaign just wrapped up, and now you’re mapping out [...]

1 Comment

Back to Basics: Blogging Tips

“Tyler, I don’t know what to write about this week.” If you manage your company’s [...]

How to Maintain Social Media Engagement Through the Customer Lifecycle

It’s difficult for companies of all sizes to successfully utilize social media as an engagement [...]

1 Comment

March Madness and Social Media: Part II

Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate [...]

March Madness and Social Media: Part I

This week begins one of the most exciting times of the year for college basketball [...]

Top 10 Reasons Your Email Marketing Is Not Winning Oscars

Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for [...]