Category Archives: Marketing Automation
The Personalization Data You Should Be Collecting
The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending [...]
Become a Data-Driven Donkey Kong
Whether you would like to admit it or not, the most powerful throwback Nintendo character [...]
Grandma Versus Twitter. Marketing Automation versus Customer Lifecycle Marketing.
Your Grandma versus Twitter. Marketing automation versus Customer Lifecycle Marketing. There is a gap in [...]
How Marketing Automation Improves Customer Retention
If you do a Google search for “lead management software,” chances are you’ll find results [...]
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The Benefits of Using Past Data to Plan Out Future Marketing Campaigns
It’s that time again! Your last campaign just wrapped up, and now you’re mapping out [...]
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Back to Basics: Blogging Tips
“Tyler, I don’t know what to write about this week.” If you manage your company’s [...]
How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement [...]
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March Madness and Social Media: Part II
Welcome back! Yesterday in part one of this post, we walked through choosing the appropriate [...]
March Madness and Social Media: Part I
This week begins one of the most exciting times of the year for college basketball [...]
Top 10 Reasons Your Email Marketing Is Not Winning Oscars
Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for [...]