Marketing automation has opened up new vistas for small and medium-sized companies to achieve better marketing results. Before the rise of online business technology, radio and TV ads were costly, and were the exclusive domain of big brands. Getting your brand known nationwide was difficult – let alone across the globe. Today, the emphasis has […]
Tag Archives: brand awareness
The sales process used to be linear. From MQLs to SQLs, marketers and salespeople alike practically spoke a different language – and that was just a few years ago. The sales funnel was just that, a funnel. And the weird thing about it (for me, at least) is that everything that goes into a funnel, […]