Tag Archives: marketing department

Adele’s “Hello” Lyrics Suggest Marketing and Client Success Alignment

Marketing and Client Success

(Photo: http://bravonet.ro/blog/adele-8-lucruri-pe-care-trebuie-sa-le-stii-despre-artista/2015/11/20/) Five days. That’s all it took for Adele’s new song, “Hello” to hit 100 million views two weeks ago. To no surprise, the video even set a record for the most views within 24 hours — beating out Taylor Swift’s “Bad Blood” music video. So you may be wondering what this has to do […]

Why “Smarketing” is Crucial for Business Success


If you’re in a sales or marketing profession, you’ve probably heard the word “smarketing” more than a few times this past year. It’s gimmicky, for sure, but is there a deeper meaning? Is smarketing something your business should embrace? Some have suggested that marketing is really just sales drawn out over a longer period of […]