Tag Archives: Campaigns

The Changing World of Marketing Engagement

In a world where change is the only constant, all roles undergo a constant churn, and the marketers’ role is no different. In the past, the main job of the marketer was to disseminate information regarding the product. Then, the marketers’ role transformed to teach customers how to buy. While these two roles remain relevant, […]

The Many Challenges of Handling Marketing Data

The marketer has many analytic tools and strategies at disposal. However, regardless of what such tools promise to deliver, the effectiveness of the tool is only as good as the data it uses. Ensuring that the right data goes into the analytics engine is probably the most underestimated challenge of marketing. A big challenge in […]

Qualities of a Good Marketing Automation Software

The success of any large scale marketing campaign depends on the efficiency and the robustness of the automated system in place. More often than not, the marketer’s performance directly relates to the information tracked and the depth of analytics provided by the system. At the very core, a good automated system identifies the people who […]

Split-test Lead Nurturing Cadence for Improved Response

What would happen if you changed the cadence of your multi-step lead nurturing campaign?  How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our own lead nurturing campaign at Right On Interactive.  We ran a test and realized a significant increase in campaign performance.  I’d […]