Long sales cycles and complex purchase decisions make automation essential to score prospects. While many companies have used automation to good effect, the move is fraught with challenges. Here is…
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Lead Nurturing Archives | Page 5 of 7 | Right On Interactive
The recent research “Mapping Marketing to the Transforming Buying Process” conducted by DemandGen and Genius.com, reveals that while 82 percent of the marketers who used social media for lead generation…
In almost every industry, a marketer has to cultivate a relationship with a prospect before a conversion. In today’s economy, very few customers would make high ticket purchases without brand…
Online ad spending has seen a steady rise over the years. eMarketer estimates the total US online ad spending is at $39.5 billion in 2012, and will reach $62 billion…
Today, marketers are caught between the pressures of fickle customers and a hypercompetitive business environment.They are forced to engage the customers one-on-one, based on their terms of engagement. But, do…
Email has been rated as the most successful digital marketing and engagement tool by 67% of marketers worldwide, shown by the May 2012 data from the Chief Marketing Officer Council….
In the mad scramble to generate leads, companies may actually be bleeding money rather than gaining it. This is where analytics come in. The analytics engine in marketing automation software…
With organizations leaving no stone unturned in their quest to engage with their customers, one intuitive method that has caught on in recent times is interactive videos, especially for shopping….
Understanding the basics of lead scoring and lead nurturing will take your success as a marketer to the next level. When scoring leads, some prospects could invariably score high based…
Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is…
