Long sales cycles and complex purchase decisions make automation essential to score prospects. While many [...]
The recent research “Mapping Marketing to the Transforming Buying Process” conducted by DemandGen and Genius.com, [...]
In almost every industry, a marketer has to cultivate a relationship with a prospect before [...]
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Online ad spending has seen a steady rise over the years. eMarketer estimates the total [...]
Today, marketers are caught between the pressures of fickle customers and a hypercompetitive business environment.They [...]
Email has been rated as the most successful digital marketing and engagement tool by 67% [...]
In the mad scramble to generate leads, companies may actually be bleeding money rather than [...]
With organizations leaving no stone unturned in their quest to engage with their customers, one [...]
Understanding the basics of lead scoring and lead nurturing will take your success as a [...]
Most people evaluate businesses before striking a relationship with them, but how many businesses actually [...]
