Category Archives: Lead Nurturing

Split-test Lead Nurturing Cadence for Improved Response

What would happen if you changed the cadence of your multi-step lead nurturing campaign?  How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our own lead nurturing campaign at Right On Interactive.  We ran a test and realized a significant increase in campaign performance.  I’d […]

Quadruple Results with a Multi-Step Lead Nurturing Campaign

by Richard Cunningham – In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging – done the right way – will maximize organic search engine rankings and will have a dramatic impact on your ability to generate marketing leads.  I spoke about the equally […]