The recent research “Mapping Marketing to the Transforming Buying Process” conducted by DemandGen and Genius.com, reveals that while 82 percent of the marketers who used social media for lead generation succeeded in generating a minuscule one to five percent of total leads, only four percent succeeded in generating 20 percent of their leads through social media. The […]
Category Archives: Solving the Marketing Conundrum
The need for a marketing automation software solution is no longer debatable. Companies must implement solutions to grow revenue or they risk extinction. But, making the choice to implement a marketing automation software solution, and using the solution to its fullest extent, are two separate matters. In a 2011 survey, 50 percent of respondents said […]
Marketing automation software is no longer a luxury; it’s a necessity. In the past, justifying the expense of a marketing solution wasn’t always an easy task for CMOs. But, the advancement of solutions in the marketplace today offer more cost-efficient and result-driven tools. This, coupled with the need to increase revenue with fewer resources, has […]
Analytics. Forms. Re-tweets. Sales activity. Metrics. Data is the backbone of any organization. Your company captures more of this information every day from multiple sources, interactions, and processes. The big question is: Are you keeping up with it? And if you’re in the minority who are, are you able to make sense of the countless […]
Inspiration doesn’t rest. Ideas for building your business continue to multiply. Yet, when you look at your business plan, you see a glaring shortage of resources. What else is new? How do you maintain, or even exceed, your growth expectations, while remaining realistic about the tools at your disposal? The solution is marketing automation software. Though […]
Do the numbers lie? When it comes to sales and marketing expectations, the answer is yes. Though marketing and sales teams supposedly work hand-in-hand, the two distinct functions of an organization are measured differently. Marketers are typically gauged by the number of leads passed to the sales team. Salespeople are measured by net new opportunities, […]
Uninformed buyers have become a rare breed. With the amount of product data and information available to the typical customer, the sales cycle has grown in complexity. The first vendor through the door is no longer in the driver’s seat. Customers have lists of questions that need to be answered and considerations they expect to […]