Solving the Marketing Conundrum – Fewer Resources, Bigger Ideas

Inspiration doesn’t rest. Ideas for building your business continue to multiply. Yet, when you look at your business plan, you see a glaring shortage of resources.

What else is new? How do you maintain, or even exceed, your growth expectations, while remaining realistic about the tools at your disposal?

The solution is marketing automation software.

Though it may seem like a big initial investment, software that automates tasks and communications for you pays for itself several times over by increasing marketing sales and efficiency. You’ll see results in the form of increases in qualified leads, faster conversion rates, and more signed contracts and proposals.

But, to arrive at the big pay off, you need to select the right solution for your business. All marketing automation vendors will claim they can help you increase ROI of your marketing campaigns, many of them will be right. But, few will actually allow you to make the most of your limited resources. When it comes down to it, the strategy behind the software is what really matters.

For example, the ROI Customer Lifecycle Marketing™ solution builds engagement with your prospects and customers throughout the entire lifecycle of their relationship with your brand. Features should always follow methodology when it comes to software solutions. Our goal is to drive engagement, and this is how we do it:

  • Aggregate your data to quickly analyze and streamline communication campaigns
  • Track and score individuals and companies to qualify leads – know who’s worth your and who to say no to
  • Take advantage of the scores to automate your marketing and sales communications to increase productivity
  • Visually depict the progress of every prospect and customer as they move through their lifecycle – from initial contact to brand advocate

The quality connections established by using lifecycle marketing automation software generate better relationships with existing and potential customers. Finding customers who are the “right fit” and focusing your efforts on targeting them ensures higher engagement levels with the highest potential audiences. Lifecycle marketing automation software allows users to nurture and build relationships, making the most of the available resources.

Is your organization struggling to increase company growth, while living with the limitations of finite resources? Make an investment that will pay itself off many times over – and, learn new things about your ideal customers that will impact the future of your business.

This is the third post in the Solving the Marketing Conundrum series. Follow @roi_marketing on Twitter or subscribe to the RSS feed to stay current with updates from Right On.

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